Mark Gatdula

Context Kerrang is a type of magazine, It is a British weekly magazine devoted to rock and metal music which is currently published by Wasted Talent. Kerrang magazine was first published on 6th June 1981 as a one-off supplement in the Sound newspaper. Kerrang was initially devoted to British heavy metal and the rise of hard rock acts. Because British heavy metal and the rise of hard rock acts was a new wave at the time, in the early 2000s it became the best selling weekly British music magazine. Kerrang magazine analysis The text edit producer of Kerrang magazine used the rule of thirds to divide the magazine cover. The masthead 'KERRANG!' is situated at the top, the main image of the two characters and their band name is in the middle and the major story of other related music genre is at the bottom.  The producer did this style of layout for the readers to easily breakdown the parts of the magazine giving them a clear understanding of the cover.  Twenty-O...

The WIRE MAGAZINE and DOUBLE PAGE COVER Technical Analysis Tool Kit: Media Language Representation Industry Audience

Before Def Jam label was producing punk rock music but now today they produce music for more mainstream artists. Def Jam Recordings is an American Record label focused on Hip-Hop, pop, and urban music. It is owned by Universal Music Group. In the UK, the label takes the name of Def Jam UK which is operated through Virgin EMI Records. The label collaborates with popular artists including Kanye West, Justin Bieber, Logic, Big Sean, and more. Def Jam was co-founded by Rick Rubin in his dormitory in Weinstein Hall at New York City and its first release was by his punk-rock group called Hose The label was launched to release rave and dance music. During the 90s, the releases ranged from base, drum, breakbeat hardcore and techno. J ustin B ieber -  I ntentions The use of a pan down and establishing shot, in the beginning, creates a setting and atmosphere for the audience which allows them to be introduced to the characters in the MV. The beginning of th...

Music Industry - XL Recordings (Independent) Record Label XL Recordings is a British independent record label founded in 1989. It is run and co-owned by Richard Russel. An artist who has signed and worked with XL include Adele, Dizzee Rascal and The White Stripes. Russel had broadened the music of the label whilst maintaining a credo (a belief which guides someone's actions) of working with artists he saw was original and inventive - independent. Its headquarters is located in London. The label was released to produce rave and dance music. It was originally an imprint of  Beggars Banquet's more commercial dance label Citybeat, which was known for records by acts such as Freeez , Starlight, Dream Frequency and the Ultramagnetic MCs. In 2003 XL Recordings won the Music Week A&R award and also released The White Stripes fourth album Elephant which was their first UK number one album and eventually reached double-platinum certificati...

COMP 3 MUSIC MARKETING - MUSIC VIDEOS March 23, 2020 Component 3 research to Music Marketing and planning blog Post Malone - Goodbyes Republic Records The music video opens up with a close up shot of the main character inside the front car window. The connotation of this shot shows that the character 'Post Malone' is unposed and in his private personalised situation hence his body language of his arm casually resting on the side of the window frame with a cigar.  The use of his body language reflects his personality as a calm and chill character.  The use of cool light green tint on the front car window isolates the audience and the character which could represent the male's persona as an isolated character.  The use of the black dress codes connotes death, darkness and sinister atmosphere. This allows us to communicate with the character's emotion and perhaps the evil motives he's planning out in his head which later foreshadows a vi...

March 23, 2020 WELCOME TO   'MY BLOG' HERE WE GO ON A JOURNEY OF MY MEDIA EXPERIENCES STICK AROUND MY  PEOPLE... MY CHOSEN BRIEF : BRIEF 4 - MUSIC MARKETING   To create a cross media production (distribution of content e.g music, text etc) for a new artist or band in a genre or sub genre/ hybrid of your choice. You should create a cross media production for a specialist record label . The chosen record label can be independent ( XL Recordings) or a specialist label (Def Jam) that is part of a larger  conglomerate. This must target a specialised audience of 18-34 year olds music aficionados (people who are very knowledgeable and enthusiastic). OVERVIEW: Create an original music video and associated print or online material promoting a new artist or band . Task 1: Create an original music video to promote your artist or band. The length of video must be 3 minutes - 3 minutes 30 seconds long ( Longer track may be edited or faded ou...