Target Audience Research

Target Audience Research

What type of music genre do you like

From the results I have gathered I learnt that most people in my survey like listening to R&B (Rhythm and Blues) music and Pop music. I also leant that the age is roughly at the maturity of 20s to late 20s. So knowing that R&B and Pop is the leading and most popular music genre I thought I might use it in my music video research of genre. I also learnt that the majority love to listen to music and use the app Spotify to listen to their music.

This helped me a lot because it enabled me to see and know what my audiences like to listen to. Their like and dislikes. This will allow me to have abetter insight on what to include in my MV.

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XL Recordings Industry and analysis of their 2 MV

Music Industry - XL Recordings (Independent) Record Label XL Recordings is a British independent record label founded in 1989. It is run and co-owned by Richard Russel. An artist who has signed and worked with XL include Adele, Dizzee Rascal and The White Stripes. Russel had broadened the music of the label whilst maintaining a credo (a belief which guides someone's actions) of working with artists he saw was original and inventive - independent. Its headquarters is located in London. The label was released to produce rave and dance music. It was originally an imprint of Beggars Banquet's more commercial dance label Citybeat, which was known for records by acts such as Freeez , Starlight, Dream Frequency and the Ultramagnetic MCs. In 2003 XL Recordings won the Music Week A&R award and also released The White Stripes fourth album Elephant which was their first UK number one album and eventually reached double-platinum certification in Brita

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Mark Gatdula

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