Aesthetic Magazine The Masthead is written in black bold Georgia font style which is simplistic and clean. The aesthetic magazine uses the same font style on their Masthead for each magazine. This allows it to be globally and easily recognisable for the audience. The Main image of a women takes up most of the space of the front cover magazine. The text to image ratio is very small, this shows that the producer wants his audience to focus more on the picture than the text. The producer has used a medium shot, this makes the women's shoulder and chest more visible to the audience. The producer may have intended to do this to create a male gaze to attract more audience. The camera angle focuses more on the women's gestures and her body which results in her being sexualised. The use of the iconography, the big earrings, pearl necklace and her hair held back connotes the old fashion portrayal of women. The use of the make-up, red lipsticks and long eyelashes sexualis